Few things build a strong connection with clients like GREAT content. Leading into your content marketing plan from the previous post, you have the incredible opportunity to choose from something you make or something someone else makes.
Many corporations use articles pulled from somewhere in the internet in their sales strategies to free up time for other things. This, however, doesn’t have the same pull as original content. How would your clients respond if they knew an original company podcast came out every day?
Original content like videos, blog posts, audio segments, and more help you build your website as a knowledge base for those interested in learning more about your market.